It's a MICE World


It’s A MICE World! is a quarterly publication of Zuri Events that carries articles and features from MICE industry leaders across the African continent. The magazine is a business focused publication designed to enable the stakeholders in the Meetings & Events industry to explore industry trends and news. It is specifically formulated to showcase the diversity, potential and vast capacity of the MICE industry on the African continent. The magazine will enable readers to explore new meeting and conference venues, find event organisers and suppliers, and keep abreast with the latest news and trends in the global MICE space. It will carry regular interviews and with opinion leaders in the industry, opinion columns from industry experts and industry news.
What’s In Store?
In this first Edition, we have focused on the theme “Leveraging Sustainable M.I.C.E Practices for Economic Development”. We bring you articles from industry leaders who featured in the high-profile speaker list at the Global MICE Summit. This edition is information laden with a rich diversity of guest writers and opinion shapers in the industry. In the next few pages, you will read on how technology is driving the MICE industry globally; emerging trends in the global meetings industry and how MICE players in Africa can enhance their competitiveness; the role of global associations such as ICCA in driving the forward the industry, amongst other stories. You will also get to learn some tips on managing a sustainable event.
We also introduce the nearly launched Africa MICE Awards in this edition. The Awards are intended to recognise individuals, venues and companies in the MICE industry who are playing a leading role in driving sustainable growth and change across Africa. The first nominations will be announced in March 2019 and the awardees will be feted at the 2nd Global MICE Summit to be held later in the year. – Kezy Mukiri, C.E.O, Zuri Events (Editor).

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